B&O
In 2008 B&O, a
producer of high-end design electronics, asked the participating teams
to develop a new strategy for the company. B&O wanted to shift
focus from the cost-cutting strategy executed during the last couple
of years, to a higher emphasis on sales and EBIT margin, and needed
inputs on how to do so in a successful manner. The door of diverting
from top-end products was firmly shut, and the contestants were instead
asked to focus on product mix and distribution channels.
The B&O case gives an in-dept description of the case company and its complex value chain, from idea to customer. Furthermore it describes the market for high-end electronics and its customers. There is emphasis on the B&O brand and extensive appendixes to give the reader a thorough understanding of the company and its business model.
Here is a short presentation of the case company
Click here to see the long version of the case 2008
Click here to see the short version of the case 2008
