Case 2008

Case

B&O

In 2008 B&O, a producer of high-end design electronics, asked the participating teams to develop a new strategy for the company. B&O wanted to shift focus from the cost-cutting strategy executed during the last couple of years, to a higher emphasis on sales and EBIT margin, and needed inputs on how to do so in a successful manner. The door of diverting from top-end products was firmly shut, and the contestants were instead asked to focus on product mix and distribution channels. 

The B&O case gives an in-dept description of the case company and its complex value chain, from idea to customer. Furthermore it describes the market for high-end electronics and its customers. There is emphasis on the B&O brand and extensive appendixes to give the reader a thorough understanding of the company and its business model.

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