2008
Theme
The theme of the 2008 CBS Case Competition was excellence2. When you have done your best, excelled in your field and reached your goals - what is your next step? Improving on excellence requires inspiration, knowledge and determination.
Case
The case company for 2008 was B&O. B&O is one of Denmark’s most highly recognized and admired companies. Primarily, B&O produces audio and video products, which are acknowledged as a quality standard both in terms of technology and design. B&O is an innovative company that continuously manages to develop new products making home entertainment a pleasant experience. In all companies there are potential for more, and this year’s case will be on the strategic possibilities of B&O.
Winner
Thammasat University (Thailand) won the case competition 2008
Participants
- Tsinghua University (China)
- Melbourne University (Australia)
- Chinese University of Hong Kong (China)
- Thammasat University (Thailand)
- Copenhagen Business School (Denmark)
- Bilkent University (Turkey)
- Jacobs University Bremen (Germany)
- NHH - Bergen (Norway)
- McGill University (Canada)
- University of California, Berkeley (USA)
- University of Texas (USA)
- Georgetown University (USA)
